Video ad network Tremor Video has filed for its long-awaited public offering. The company’s shares will trade on the NYSE at TRMR and it wants to raise at least $86 million.
Tremor Video, which runs ads on more than 500 Web sites and mobile apps, disclosed in its S-1 filing that from 2011 to 2012 its revenue increased from $90.3 million to $105.2 million. During that period, its gross margin improved from 35.2% to 41.7%, due in part to the adoption of its performance-based pricing models, while its net loss decreased from $21 million to $16.6 million.
Since its founding in 2005, Tremor Video has received a total of $116 million in funding from Canaan Partners, Masthead Venture Partners, W Capital Partners, Meritech Capital, Draper Fisher Jurvetson, General Catalyst Partners, as well as investors Jason Glickman, Mark Pinney and James Rossman. Its IPO will be underwritten by Credit Suisse and Jefferies.
Tremor Video is among several video startups that are anticipated to launch IPOs this year. Bloomberg reports that YuMe and Adap.tv have also began planning public offerings as they look forward to strong growth in the video-ad market this year thanks to a boom in online commercials.
It was just two weeks ago that fast-growing enterprise cloud storage company, Box, went out and acquired document embedding service and Y Combinator grad, Crocodoc. Apparently Aaron Levie sees what Yahoo is doing and he wants to show that Box is ready to do a little acquiring of its own.
Today, Box followed up with its second acquisition in as many weeks, scooping up the tech behind French mobile app and Box, Dropbox and Google Drive client for iOS, Folders. Developed by Martin Destagnol, Folders and its tech will be integrated into Box’s new iOS app, which is currently in development (now with support from Destagnol).
Again, Box already has a version of its storage service on the App Store, but like many other companies of its ilk, the service hasn’t necessarily been putting its best foot forward on mobile, so to speak. Folders, on the other hand, was developed by Destagnol exclusively for mobile and to simplify file-sharing and complementary functionality for users on the go. And it shows: Folders is a good-looking, elegant app. I say that in the creepiest way possible, obviously.
In its announcement today, Box revealed that it’s planning to release a new version of its iOS app “later this year,” and Folders’ design and optimizations appear to be a big part of the mobile revamp. Furthermore, the motivation behind the Folders (and Crocodoc) acquisitions is not only to upgrade mobile, but the big “impact they can have” on the overall “Box user experience.”
VP of Engineering Sam Schillace explains:
I’m a firm believer that even applications developed primarily for the enterprise, like Box, need to be pushing the leading edge for user experience and design. They have to be ‘consumer-grade’ in terms of their usability, simplicity, speed and performance. This definitely raises the bar for enterprise software design and engineering, but there’s no doubt that the higher standards are a big win for users and a massive opportunity for Box.
With the service now used by 15 million people at 150,000 businesses across healthcare, financial services and retail, the company is at a key point in its growth cycle. (Though who isn’t, let’s be honest.) Thanks to building enterprise software “that doesn’t suck” (it’s a low bar in enterprise, people), the company is moving across industries and will probably show up on the public markets in the next year or so.
Box has established itself, but in doing so, it’s now competing with the big boys, and although innovation in enterprise tends to move at the pace of a speeding glacier, the company has to keep pushing forward if it wants to take that next step. The consumerization of enterprise is nothing new at this point; companies and, more importantly, end users expect applications and services that are easy to use. That look familiar and “social.” Whatever that means.
Levie is a champion of this new generation of usable, consumer-friendly enterprise tech, so Box needs to lead there. And, at this point, there’s nothing that embodies the consumerization movement better than mobile and the BYOD trend. Box has to work (and look) better on mobile than the old set of Enterprise leaders.
When we saw Folders we saw a beautiful experience and set of design patterns that we had to bring to Box’s users. Adding the Folders technology and Martin’s expertise to Box will help us to continue to improve how people collaborate and engage with their content on Post-PC devices. In the near term, Box for iOS will become cleaner, faster and more beautiful throughout 2013.
Remember how over a year ago, everyone was all excited about the forthcoming Pinterest API? CEO Ben Silbermann even teased its release in a March 2012 email to Pinterest users detailing a Terms of Service change. And API documentation even once popped up on the site, only later to lead to a 404? Well, don’t get all excited again, but the API documentation has returned…um, sorta.*
This week, when Pinterest announced support for more pin types (product, recipe, and movie pins) as well as a new Pin It button that works in mobile apps, it also launched a developer site at developers.pinterest.com. The company says the site will be the home to some of the existing documentation and resources that had previously lived on the Pinterest Business site, as well as the new information on the pins and the mobile Pin It button.
“Over time, as more tools become available to third parties, we will continue to post resources on this site,” a Pinterest spokesperson says.
New tools like that long-awaited API, perhaps?
Though not directly linked on the site itself, an easy guess at the URL structure led to this – http://developers.pinterest.com/api/ - a section which contains some half-written (if that) documentation about the Pinterest API. Details are limited, but the site speaks of a restful, JSON API and offers a couple of sections with very little additional info. (See screenshot below).
Previously, the company had been asking developers interested in an API to fill out the form here to “be one of the first to know when it’s ready.” However, several very interested developers tell us that they have yet to hear from Pinterest about the API or even the new Developer site itself, in fact.
* Of course, after asking Pinterest about this page, it disappeared. (The API page now redirects to the main Developers site). Sorry you can’t see it for yourself.
“We are still working on finishing up this page. It is currently not linked to from anywhere else on the site,” the spokesperson says. “We’re still working on some kinks and want to make all of the content and what’s available is great before releasing.”
This isn’t the first time API docs appeared on Pinterest’s homepage before disappearing, so this appearance alone doesn’t guarantee a timeframe for its arrival. But it’s promising.
Plus, Pinterest’s recent launch of richer pins and mobile buttons shows that the company is now moving forward with its plans to turn Pinterest into a platform. And an API is a necessary part of that longer-term goal, in order to enable developers to build rich, third-party apps on top of Pinterest’s service.
Another step for Adobe in its bid to become the go-to place in the cloud for those working in design and other creative industries: it is acquiring Thumb Labs, a bootstrapped, New York-based mobile app design agency.
Jared Verdi, one of the co-founders of Thumb Labs along with Rich Kern, tells TechCrunch that financial terms of the Thumb Labs acquisition are not being disclosed.
The news follows on from Adobe’s acquisition of another New York-based design startup, Behance, a platform for designers and others in the creative industries to share their work, which Adobe picked up in December 2012 reportedly for around $150 million. Earlier this month, Adobe put the Behance acquisition into context when it announced a massive push on its Creative Cloud strategy, with social/community features powered by Behance.
Verdi tells TechCrunch that Thumb Labs will see out existing contracts it has with other clients, but as of May 31, it will focus its efforts exclusively on making mobile apps for Behance.
That’s a position it knows well. Thumb Labs, which officially launched as a business in 2011, created the first mobile app for Behance, and as it points out in a note announcing the deal on its site, “We have been working closely with their talented team ever since.” That’s included a new version of the Behance app, and its Creative Portfolio app. There are under 10 people working for Thumb Labs right now, Verdi says, and all of them are joining Adobe, based out of New York.
Thumb Labs’ other clients have included a roster of startups, such as TechStars alum Bondsy (a platform to trade goods with friends); CanDoBaby (an app to make baby books); and ReadyForZero (a debt management app).
The main part of Thumb Labs’ work will now be focused both on maintaining Behance’s existing apps, as well as developing new ones. This will include “definitely some tablet work”, including an iPad app, as well as apps for more platforms beyond Apple’s, and in general making Behance’s main site design responsive so that it’s more mobile-web friendly.
Over time, there will be more focus on other Creative Cloud initiatives, which makes sense considering how linked the rise in cloud services has been with the boom in smartphone and tablet use. “We’ll also be working with other teams at Adobe for integration into the Creative Cloud. Mobile is a big part of that,” Verdi said.
In a way, getting acquired by Adobe is a natural fit for a design house like Thumb Labs, and Verdi says that it’s coming at a key time of change for its new owner. “In the creative profession everyone uses Adobe products, and the new focus on Creative Cloud is the biggest change we’ve seen in a while,” he said. “They’ve announced a number of exciting things, and hopefully we will be a part of them, too.”
Real-time parking startup ParkMe wants to help find you parking — in real-time. The company, which originally started out on the Web, has been making a big push behind mobile apps, which is really smart, because most times when you’re looking for parking, you’re not on a PC, but you have a smartphone nearby.
There was just one problem — this app to find parking spots in real-time was only available on iOS, so there were a whole bunch of people who couldn’t use it. And their real-time parking finding powers were thus severely impacted. ParkMe is trying to correct that, with the release of an Android app that provides parking help to even the most helpless among those seeking to find a place to put their cars.
Android users will not only be able to find the closest parking for where they are now or where they happen to be going, but they’ll also be able to find the cheapest parking. And somewhere in between, maybe even the best value — the mythical “cheapest parking which is not so far away from their destination.”
The app accomplishes that by showing relevant parking rates, hours of operation, payment types, and — for those of you who want to know exactly how many free spots are available in the potential parking garage of your choice — real-time occupancy information for garages and street parking.
Oh, and did I mention the Android app was designed with the new Google maps API? Yeah, that too.
ParkMe CEO and co-founder Sam Friedman told me that the company wanted to make sure the experience on iOS was finished before moving on to another platform. In part, that meant getting as much real-time parking data as possible. ParkMe is available in 28,000 locations, 1,800 cities, and 32 countries around the globe. That comes after it has struck partnerships with Amco and Amano McGann, which are two of the largest parking providers around.
ParkMe has raised funding from Los Angeles-based private equity firm Angeleno Group, as well as IDG Ventures and Fontinalis Partners, the investment firm co-founded by Ford Executive Chairman William Clay Ford Jr.